Craft and use an experience-led marketing playbook
Almost half of global marketing decision-makers say their potential impact on CX is a high or critical priority. In this Forrester report, analyst Stephanie Liu outlines the concept of "people-first marketing." This concept focuses on four key marketing priorities: improving the quality of customer and prospect data; improving data and analytics usage; enhancing personalization capabilities; and driving customer-centricity.
CX is strategic initiative that requires cross-functional involvement, a strong data foundation, and supporting technology that puts people first.
When considering new technologies, Forrester advises first assessing how it will support people-first marketing efforts.
Download this report to learn more about topics including:
- How to deliver personalized experiences through direct, transparent data asks
- Why customer journey analytics and customer analytics tools can support curated, relevant customer experiences
- The value of understanding the efficacy of brand experiences across channels
- And more!
