Delivering relevant customer experiences requires meaningful investment in enterprise marketing technologies. B2C marketing leaders responsible for selecting a variety of technology providers must:
- Balance multiple stakeholders
- Consider channel-specific processes
- Understand how various solutions best work together
Get help analyzing your current approach
B2C marketers should download this report from Forrester to access a gratis self-assessment tool to help them create a comprehensive enterprise marketing technology plan based upon their companies’ positions within Forrester’s EMT maturity model.
