Building a platform for better insights

To reach out with personalized, consistent content on every channel and make its digital transformation vision a reality, Buffalo Jeans engaged its trusted business partner, KPI Digital. Buffalo Jeans selected KPI Digital’s Omni-channel Digital Transformation Solution — an integrated platform that includes customer behavior analytics, email marketing automation and real-time product recommendation solutions from the Acoustic portfolio.

“From the beginning of our project, we were clear that we wanted to adopt the cloud model to keep our operational costs under control, and the Acoustic solution from KPI Digital enabled us to do exactly that,” recalls White. “To achieve our goals of one-to-one marketing at scale, we knew that automation would be crucial. We see that Acoustic is a leader in the AI and machine learning space, and we were confident that the Acoustic platform would enable us to identify and act on the individual profiles and preferences of our customers.”

On the outbound channel, Buffalo Jeans uses Acoustic Campaign (formerly Campaign Automation) to build, run and analyze the results of precisely targeted email outreach. To deliver personalization on the inbound channel, the company deployed Acoustic Personalization (formerly Real-Time Personalization) — enabling it to dynamically present relevant offers and content when customers browse its e-commerce sites. And to provide deeper insights into customer behavior, Buffalo Jeans relies on Campaign to reveal new target audiences and help its marketers shape more effective interactions.

Even the smallest amount of friction has the potential to disrupt a digital journey. To reduce the risk of customer churn, Buffalo Jeans uses Acoustic Analytics (formerly Customer Experience Analytics) to automatically detect customer struggles. By replaying sessions in which customers abandoned their carts or left the site prematurely, the company can quickly drill down to find and remediate the root cause — helping it to save sales and drive conversion.

“Throughout our digital transformation initiative, the KPI Digital team was always on hand to provide the guidance and technical expertise we needed,” says White. “KPI Digital really took the time to understand our strategy, and helped us prioritize our work to shorten time-to-value. By deploying the outbound campaign platform first, we quickly boosted traffic to our e-commerce sites and began to capture incremental sales.”

“Our Acoustic solutions from KPI Digital enable us to gain a deeper understanding of our customers, which is empowering us to boost traffic, conversions, and revenues on the digital channel.”

Stephen White, Senior Director Business Process and Operations, Buffalo Jeans

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